Assist with developing and implementing customer/ channel specific category plans based on category and shopper insights to grow market share within category.
· Assist with executing category planning through developing quarterly and monthly category plans across Assortment, Shelf-layout, Promotional strategy, Price positions
· Help focus category management on the target shopper within strategic framework as set in National Category Building Plan
· Support the annual account Joint Business Planning process through data analysis and opportunity identification
· Support new product introduction for listing
· Run customer specific category management projects
· Use and leverage account specific category and shopper insights
· Execute brand standards (brand DNA) and support development and execution of channel specific brand standards
· Implement customer marketing plan activities
· Ensure product availability and visibility
· Measure and review category performance
· Provide support to Account Manager in monitoring and analysing retail margins and customer profitability