Head of Business Development

Objectives

Increase the visibility of Taa Marbouta globally as a leading Arabic language centre
Increase the number of students coming from abroad to Taa Marbouta
Increase the number of students based in Tunisia joining classes

Responsibilities

The Head of Business Development will oversee all marketing and sales for Taa Marbouta, managing other colleagues in the team. They will be part of the leadership team, while also working directly on marketing and sales.
They will ensure the Student Ambassador programme is well-structured, organised, and effective. This will include the training of ambassadors as a sales team.
They will oversee digital marketing, designing a clear strategy that brings customers from online platforms. They will cover marketing inside Tunisia, designing a strategy that combines online and offline efforts.
They will oversee the creation of content, including educational content created with the student experience team. They will be responsible for ensuring graphic design needs are met.
The Head of Business Development will lead work to select a CRM platform and roll out implementation to improve the work of the business.

Tasks