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À propos de l’offre d’emploi

Marketing Manager

North&West Africa

Position Purpose:

• Establish a national market-oriented business vision and portfolio strategy for all promoted brands
• Drive growth&category
• Build a purpose-led vision across the Marketing organization
• Development and implementation of local Marketing strategies ensuring the link with the regional strategy in order to maximize sales and ROI along with the product life cycle
• Support & upgrade brand managers spurring their competencies & productivity

Requirements:

• Education and Experience: 2 options :
  • Marketing with business/medical knowledge/experience
  • Pharmacists/physician with business/marketing knowledge/experience

Experience:

• At least 6 years of Marketing professional experience gained in an international affiliate /context
• Requirements: Professional Knowledge and Skills:
• Develop vision and strategy
• Transversal Management & leadership skills
• Channel analysis & management
• Creativity & innovation
• Core Marketing knowledge
• Product/portfolio knowledge
• Resources management
• Decision making

Key competencies:

• Strategic & proactive thinking
• A good anticipation of market expectations and environmental changes
• Analytical skills
• Organization, rigor, clarity and accuracy
• Mastering computer tools
• Fluent in French and English

Key capabilities:

• Ability to direct & transversal team management
• Mastering communication techniques
• Ability to teamwork
• Excellent interpersonal skills and ability to active listening

Key individual accountabilities:

• Definition, validation and implementation of the marketing strategy
• Coaching and motivation of product managers
• Coordination of Products Managers activity and communication with other departments (Medical, Trade marketing, AI, Regulatory, Business Operations, Controlling, Supply Chain …..)
• Proposing and monitoring budgets
• Validation and monitoring of sales forecasts
• Validation of promotional campaigns
• Track achievements, analyze deviations from forecasts and propose corrective actions
• Analysis of results and profitability of the products (P & L)
• KOL Management
• Work on NPL projects to define new growth possibilities

Key shared accountabilities:

• Definition, validation and implementation of the marketing strategy
• Coaching and motivation of product managers
• Coordination of Products Managers activity and communication with other departments (Medical, Trade marketing, AI, Regulatory, Business Operations, Controlling, Supply Chain …..)
• Proposing and monitoring budgets
• Validation and monitoring of sales forecasts
• Validation of promotional campaigns
• Track achievements, analyze deviations from forecasts and propose corrective actions
• Analysis of results and profitability of the products (P & L)
• KOL Management
• Work on NPL projects to define new growth possibilities

Key shared accountabilities:

• Define and implement the marketing strategy of the whole CHC portfolio to develop turnover and profitability.
• Coordinate and lead a team of product managers : ensure marketing operational plan execution
• Parameters for success – Challenges / Key Metrics:
• Permanent risk assessment
• Customer centric approach
• Regional business management
• Transversal Leadership
• People Management

KPI/Evaluation criteria:

• Product Evolution in volume and Revenue
• Innovation rate (new types of campaigns, tools, channel activation…)
• Right execution in the right timing

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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