A great opportunity is now open in our regional North West Africa Team, and we are looking for a Business Franchise Leader for CMC to join us in Tunis!
As a BFL you will design, develop and implement marketing programs to support the organization’s products, services or market sector. You will use specific marketing strategies to launch and position products and services in a sector and identify and implement marketing strategies and programs in collaboration with the sales and the medical teams.
You will also develop and implement strategic initiatives in line with global guidelines, monitor and analyze the CMC North West Africa market trends and develop marketing plans for new and existing products. You will launch products regionally in line with global and local marketing strategies. Plus Lead and participate in the organization of local and regional marketing events, building and maintaining relations with key opinion-leaders at a regional level.
In terms of collaboration, you will be in charge of communicating marketing strategies and tactics to the Sales Team. You will develop, motivate and coach the NWA CMC Marketing team in order to optimize performance and drive achievement of TA targets (if applicable). Impact the level of service and the team’s ability to meet quality and volume objectives in a timely manner which also affects the performance of closely related teams. The regional BFL has also the responsibility for planning of resources and budget
Part of your responsibilities will also include ensuring strict compliance to both internal and external marketing practices that are governed by regulations and internal guidelines. Monitoring stock levels to ensure appropriate and timely product availability. And controlling local marketing investment and resource allocation, according to product priorities, ensuring cost-efficiency at all times and particular focus on advertising and promotion and other controllable expenses
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