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Med.tn

is recruiting

Lead Generation Specialist

The Lead Generation Specialist is responsible for growing new business in existing and new geographies. They are able to strategize and implement tactics that attract new business accounts. They report and coordinate with executive management to reach out to potential clients and engage them through powerful content and marketing collateral.

Job Requirements

The right candidate

Should have at least 2+ years’ experience in Business Management Consulting, Quantitative Investment, Marketing or Strategy
Should be a structured thinker and is comfortable in highly quantitative and or technical business settings
Should have a proven interest in Marketing and Analytics. engineering and Quantitative Education is a plus
experience or Knowledge of Programmatic Marketing, Inbound lead generation and in sales is a plus
Familiarity with Mixpanel, Google Analytics, Segment, Marketing automation tools is a plus
Familiarity with scripts and libraries: Javascript, sql, python,pandas and spark is a plus

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Key Responsibilities

Monitor the execution of the lead generation strategy of Med.tn across its geographies
Own Med.tn inbound strategy including content strategy across business lines, define, and monitor KPIs
Coordinate the creation of content such as white papers, research, reports, blog posts
Monitor Med.tn’s lead Generation funnel, implement tactics for converting traffic into leads
Analyze marketing effort return, optimize content, campaigns and technology to increase the volume of leads while keeping cost of customer acquisition within the desired brackets
Work with sales to qualify prospects and initiate engagement via telephone and mass email communication
Track all results and create a clear reporting system for management
Ensure new business goals are met monthly

Who You Are