Company: British Council
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.
Role Purpose
To develop content for the regional, cluster and country marketing teams that brings our brand to life and helps drive commercial growth objectives. This includes the adaptation, development and design of content for all stages of the customer journey and across all channels e.g., SEO, referral programmes, social media, campaigns etc. The Regional Content Marketing Manager will work closely with the regional marketing and communications teams to understand and respond to their needs, ensuring all content drives engagement, traffic and leads that ultimately deliver sales and promote customer retention.
Main Accountabilities:
Product, Programme and Service Development
Consultancy, analysis and problem solving
Sector/subject expertise
Relationship and stakeholder management
Commercial and finance management
About You (essential requirements for the role):
• Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
• Experience of creating marketing content within a large and complex organisation
• Stakeholder engagement
• Experience in optimisation of content and landing pages
• Experience using conversion rate optimisation tools
• Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing
Desirable requirements for the role
• Postgraduate degree in a relevant field, e.g., marketing and communications and business studies or demonstrable level of equivalent experience
• Experience of marketing technologies, data and lead generation marketing
• Experience within a global organisation
Further Information
• Role: Regional Content Marketing Manager
• Number of positions: 1
• Pay Band: 6/G
• Location: MENA (Flexible within MENA. Successful candidate will continue to work from his/her current location -no relocation offered)
• Contract type: Indefinite contract unless local law requires differently
• Closing date: 13 October 2022 (23:59 Gulf Standard Time)
• Other: This role is open to internal candidates currently based in MENA only
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Pour postuler à cette offre d’emploi veuillez visiter careers.britishcouncil.org.