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Head of Digital Marketing

We are looking for an experienced and result-driven Digital Marketing Director to join our awesome marketing team! As a Digital Marketing Director at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy, for GOAcommerce but also for the brands in our portfolio.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.

Digital Marketing Director duties and responsibilities.

Build, plan and implement the overall digital marketing strategy for our company and also our brands partners
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company’s social media accounts
Measure and manage online content
Track SEO and Google Analytics data an make complex analysis
Build inbound marketing plans according to the channels
Anticipate sales performance trends
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement

Digital Marketing Director requirements

4-6 years of experience as a Digital Marketing Director
3-6years of experience in developing and implementing digital marketing strategies
In depth knowledge of different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
2-6 years of hands-on experience with SEO, Google Analytics and CRM software, Facebook & Instagram ads, SEA, mobile ads etc
Good knowledge of campaigns conversions, data analysis, consumer
Basic knowledge of web design procedures
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
MA in Marketing, Digital technologies or similar relevant field