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Marketing Manager

DESCRIPTION AND AIM:

Responsible for supporting medical-marketing activities for Tunisia Market. Developing the necessary tactics, activities and projects within the scope of the marketing plan, ensuring their implementation and reporting the results. Conducting market analyzes of the product/products s/he is responsible for and the therapeutic areas where these products are located, suggesting actions by following market changes. Manage a team of product managers.

MAIN RESPONSIBILITIES AND SCOPE:

Marketing Management

• ● Coordinate and develop impactful brand activities and marketing communications’ programs across Tunisia by conducting relevant, robust marketing and promotional programs and cooperating with MEA Medical Manager in developing the medical component of the brand strategy.
• ● Coaching and supervising the Product Manager(s)
• ● Supporting key BU initiatives, product launches and market development efforts.
• ● Planning and implementing campaigns which integrate all appropriate marketing tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics.
• ● Preparing reports on the profitability and market share of its own product group, submitting proposals in line with business plans, changing plans within the framework of the company’s marketing approach if needed.
• ● Managing and building up annual marketing budget
• ● Develop relationships with key opinion leaders, patient support groups and other relevant healthcare professionals and/or organizations in order to maximize awareness and endorsement for our products.
• ● Work in conjunction with the corporate MEA marketing department to develop programmes, projects activities and strategies to be implemented locally.

Market Analysis

• ● Analyzing market trends and identify new opportunities for business growth
• ● Planning and overseeing along with Business Intelligence Unit market research to identify stakeholders trends, and understanding competitive markets.
• ● Assessing new possible commercial opportunities by producing marketing analysis and P&L in the countries in scope.

Organization & Planning & Training

• ● Coordinate and perform congress plans by communicating with opinion leaders.
• ● Supporting the improvement of Medical Reps’ product knowledge by coordinating training on responsible products.

Legal Processes

• ● Responsible for the compliance checking of all the works and activities with company SOPs, Ministry of Health regulations.

Company Procedure & Follow-Up Process

• ● Comply with the data integrity policy and commitment.
• ● Monitoring and analyzing the processes and ensuring that the necessary actions are taken for improvement.
• ● Maintaining, backing up and archiving (or ensuring that they are made) all records under her/his responsibility as determined and destroying the records under his/her responsibility as determined when the retention period expires.
• ● Fulfilling and implementing responsibilities mentioned in all procedures of the company.
• ● The process is managed in accordance with Company Procedures; s/he is responsible for ensuring that the activities of the inputs and outputs are correct, the resources are sufficient, the process is monitored, the records are kept, the performance is measured and, when necessary, reporting on these issues.

INTERNAL AND EXTERNAL RELATIONS:

• Internal Relations: Menarini employees who are working in Market Access, Manufacturing, Compliance, Regulatory Affairs and Field Force.
• External Relations: providers, opinion leaders, consultants, etc.

REQUIRED QUALIFICATIONS:

• Education Level: Bachelor’s Degree or above.
• Education Faculty / Department: Scientific disciplines.
• Work Experience: At least 5 years of experience in International pharmaceutical companies with a focus in Cardio vascular and pain Diseases.
• Foreign Language: Fluency in English

COMPETENCIES & SKILLS:

• Effective leadership and management, Good communication, Planning and research skills, Teamwork and interpersonal skills, Business Expertise, Operational Ability, Leadership Skills, Strategic Thinking, Time Management.
• Ability to work under pressure, multi-tasking, ability to maintain keen attention to detail.