S’abonner à notre NEWSLETTER Recevoir tous les offres d'emploi ✅ Regarder la chaine à Recruter.TV
Digital Marketing Expert

Summary:

We are looking for an exceptionally talented, analytical & data driven Digital Marketing Expert to join our marketing team and manage our digital channels growth strategy across multiple markets with strong focus on B2B lead generation.

The ideal candidate for this role should have a strong & proven track record of developing & implementing successful & effective B2B lead generation campaigns, additionally, must be fluent in Arabic and English, and preferably in French.

The Digital Marketing Expert is responsible for the development and execution of digital marketing campaigns and other related activities, including but not limited to user experience, conversion optimizations and SEO.

The digital marketing Expert is not only expected to be strategic but also have a strong hands on experience and understanding of user acquisition & retention via digital channels, and is someone with advanced knowledge of PPC, growth analytics, conversion funnels, user engagement & retention life cycle management via digital acquisition and CRM channels.

Key responsibilities

• Liaise with company leadership formulate and execute digital marketing plans that serve the company’s digital growth objectives and take ownership for the development of marketing policies and procedures.
• Develop and execute a comprehensive digital cross-channel marketing plan, leveraging PPC, paid social media, email marketing, CRM and SEO.
• Identify pain points in the conversion funnel by understanding user experience and work closely with the product team to improve lead acquisition conversion.
• Solve analytical problems related to new lead acquisition, client offering, LTV Maximization and CAC reduction.
• Optimizes user experience across all channels including digital, social media, and email.
• Drive measurement & analytical excellence across the board by enabling monitoring, tracking, visualization and transparency of growth KPIs, and other key organization metrics for all target markets.
• Have an insatiable appetite for improvement in growth KPIs by having a razor sharp focus on experimentation, AB Testing & automation.
• Write compelling campaign Ad copy in line with campaign brief, deadline, and goals.
• Undertake independent research where relevant to add value to campaign briefs and content
• Monitor external and social media for news relating to the company

Qualifications, Skills and Experience

• Excellent in Arabic, English & preferably French.
• 5+ years in growth digital marketing role, preferably with 2 years of experience in B2B lead generation, with previous roles working in an agency or front facing digital agencies.
• Ability to think outside the box and yet have a data driven & analytical approach to problem solving.
• Experience in campaign budgeting and forecasting.
• Ability & flexibility to work in a very fast paced startup culture
• Strong analytical, decision making & problem solving skills and is highly organized and pays high attention to details with superb time management skills including the ability to multitask and prioritize.
• Background in the eCommerce and Logistics industries.
• Hands on Experience in executing Digital acquisition campaigns on Facebook, Google, LinkedIn and affiliates is a must.
• Hands on Experience with Google Analytics and other marketing analytics and planning tools, such as SEM Rush, is a must.
• Strong understanding of SEO and other organic growth levers.
• Deep understanding of growth hacking marketing tactics
• Proficiency in major business software applications (e.g. Microsoft Office, Google Sheets, Publishing tools, Social Media listening tools, etc.).
• Ability to work confidently alongside, and maintain effective working relationships with a variety of key stakeholders.
• Self-driven, self-motivated and works well autonomously and within a team.